Muskegon, MI. Geerpres, Inc., manufacturers of cleaning equipment for the sanitary supply, foodservice, and cleanroom industries for decades, announces an expansion of its partnership with Advantage Waypoint (AWP) of Tampa, Florida.
Launched in 2012 as the first national sales agency, Advantage Waypoint has established itself as a strong player in the foodservice industry and is building an equally strong nationwide agency for the janitorial supply industry.
The expanded relationship between Geerpres and AWP will provide for streamlining the go-to-market strategy while maximizing customer service in the designated territories. Geerpres also plans to increase focus on the foodservice industry via the new partnership with AWP.
“The expanded partnership with AWP is exciting for Geerpres for several reasons,” said Sam Waites, VP of Sales and Marketing. “One of the key benefits is the AWP Customer Relationship Management system. Working with AWP management team, we will set key objectives with AWP allowing visibility to market analytics, customer feedback, and incremental sales opportunities.”
Waites added, “Ongoing CRM reporting will drive accountability. Combined with our product innovation, we believe AWP will facilitate our growth in the marketplace.”